The Swedish Consumer Coalition is a non-profit, non-governmental
organization consisting of similarly non-profit NGOs.
The Coalition emerged in February 1994 out of a network
of fifteen organizations formed the preceding September.
The member organizations are
politically independent and work in the common interest,
i.e. they represent no particular interest group.
The statues of the organization
express the following goal:
- monitors and raises vital
- focuses on consumption of
goods and services, its motives and consequences,
as well as consumers’ potential to bring about positive
- informs, generates opinion
and coordinates campaigns
- works to increase consumers’
The organization shall work to stimulate
ecological awarenesss and to achieve sustainable development
in society, locally and globally, and to assure the ethical
treatment of animals and human beings. The organization
strives to bring about greater economy in the utilization
of resources and therefore opposes material economic growth
which presupposes the depletion of finite natural resources.
The organization shall work to
assert and defend the rights of consumers as stated
in the UN. Guidelines for Consumer Protection and to
represent consumers and consumers’ interests. We also
strive to achieve a more reasonable and just distribution
of global resources internationally as well as in Sweden,
and we assert the right to consumption as is necessary
to maintain a healthy life.
The Swedish Consumer Coalition
asserts the right of all consumers to a wholesome environment
and to a fundamental quality of life, as well as to
good quality in the goods and services provided by the
private and public sectors alike. Thus, we emphasize
quality over traditionally emphasized issues such as
quantity, low prices, greater freedom of choice and
short-term material welfare.
Patterns of consumption have
a direct bearing on issues of resource management and
the distribution of resources between North and South
– and thus on the survival of present and coming generations.
Issues relating to food constitute
a principal focus in the work of the organization. For
a variety of reasons – economy of resource utilization
as well as health, animal welfare and environmental
concerns – we advocate consumption of vegetable and
cereal foodstuffs and a greater reliance on fresh, unprocessed
foods, locally grown and produced to the extent practicable.
The Coalition works to achieve
ethically acceptable practices in animal husbandry.
Animals shall be raised under conditions that spare
them from suffering and allow them to obey their natural
The Coalition works to promote
responsible consumption with a view toward good health
and adaption to the requirements of ecological cycles.
We strive, through mindful consumption, to achieve an
ecologically, ethically and socially sound development
in the social structure, as well as in production and
commerce, at home and abroad.
We regard exaggerated and wrongheaded
material consumption as a principal cause of many of
the major problems of our time, and we consider a fundamental
change of lifestyle necessary if we are to solve those
problems. Stimulating new patterns of behaviour so that
more and more people act to achieve a viable and sustainable
way of life is therefore one of the most vital tasks
We seek to encourage a greater
degree of self-suffiency and self-reliance and to preserve
vital consumer competence and skills of good housekeeping,
and to increase our preparedness to cope with emergencies.
An important task we have before
us is to ensure that consumers are given rightful access
to adequate and honest information about goods and services,
including product claims and point-of-sale information
about products’ contents. Consumers shall be also be
included in policy- and decision-making processes.
Together, the members of the
Coalition possess a wealth of knowledge in a variety
of fields, which it is our ambition to share with consumers.
We will work on both international,
national and local levels. Local activities will, however,
be our prime focus, and the organization of local working
groups, having the same potential breadth of interest
as the Coalition as a whole, will be given priority.
A network to facilitate cooperation in a variety of
areas will be established successively.
The Swedish Consumer Coalition
seeks to develop dialogues with industry and wholesale/retail
firms to voice consumers’ views on the quality, availability
and price of goods and services. We will also adress
government authorities, political parties and elected
officials to put forward consumers’ views and preferences.
In addition, we shall seek collaboration with adult
education organizations, consumer advisers, community
environmental protection authorities and last, but hardly
least, the schools.
The Swedish Consumer Coalition strives
- to strengthen consumers’
influence in society and to gain recognition of the
important role consumers play in deciding the direction
of social development;
- to ensure the diffusion of
vital, non-partisan information and practibal knowledge
that help consumers make informed rational and responsible
choices, thereby guiding society into an ethically
principled, ecologically sound and harmonious course